(From Bulldog Reporter’s PR University)
When: July 21, 2010
Time: 1-5pm EDT
Location: Online
Cost: $ 695 (early-bird discounts available)
Half-Day Webinar for Communicators at Food Manufacturers, Beverage Producers, Grocery Stores, Kitchen Suppliers, and Specialty Food Retailers. Moderated by renowned social media expert, blogger, consultant and trainer, Sally Falkow, APR.
Use advanced social media marketing strategies to skyrocket visibility and sales— frontline practitioners reveal how to build loyalty, website traffic, press coverage, client satisfaction and sales
In just one-half day, you’ll cover:
- Best practices for using Twitter as a food and beverage marketing tool
- Key elements every food or beverage online newsroom must have to boost press coverage and Google search ranking
- Which social media promotions work best to boost trackable sales now?
- How to create communities of evangelists for your food or beverage
- How to track online conversations and mentions of your product—and how to respond when you don’t like what you hear
- How to create a cost-effective social media strategic plan “step-by-step”
- A bad review on food and beverage websites and blogs: What you can and should do about it
- Cultivating food and beverage bloggers and websites: What works and what doesn’t
- How to decide which social media are most valuable for your product . . . and which you can ignore
- What should your online messaging strategy be—and how can you communicate it in just 140 characters?
- To blog or not to blog: How to assess blogging costs vs. benefits
- How to build a large and loyal following on Facebook
- Most effective uses of online video—and what you need (and don’t need) to produce your own
- And many, many more tips, tricks, trends and inside approaches
Hear and confer with communicators from General Mills, Campbell Soup, and other food and beverage brands like yours, as well as other social media experts, who will share their “war stories” and valuable lessons learned.
Register Now (Early-Bird Discounts Available)
In February of 2010, a Retrevo Pulse studyfound almost 10% of the respondents indicating they had purchased something with their cell phones. Four months later, with a different sample, that number had doubled to 20%. The bad news is that a little less than half the respondents have never purchased anything with their phone and have no plans to do so in the future. The better news is the 27% that haven’t bought anything yet but indicate they will in the future. That leaves about 20% who purchased something through their phone.
