Over the years we’ve collected a lot of white papers, opinion pieces and other articles that marketers might find useful from time to time. The BCS library offers those documents for downloading with no strings attached.
Documents cover a variety of topics:
Agency Relationships
Letter of Agreement (Generic Version)
Blogging
Blogging Thesis
Branding
Are You Building Your Brand (Or Just Promoting Your Brand Name) (2001)
Building Brand Advocates (George P Johnson Co.)
Customer Relationship Management (CRM)
The Great Customer Experience - from the Association of Support Professionals (2008)
Creativity
How To Be Creative – by Hugh MacLeod
JWT Creative Partnership Contract
Madison Avenue Out of Touch? (An Ad Age Column – April 2004)
Design
Understanding Logo Design - the basics of logo design from SmashLab (2009)
Direct Marketing/E-Mail Marketing
Design Tactics for Improved E-Mail Marketing Deliverability
Email No-No’s Guide - A guide for non-designers from LyrisHQ (2009)
Creating An Email Marketing Plan - From Bronto Software (2009)
It’s Marketing To You (But is it Spam to your customers?) - from IMN (2009)
Electronic Media/Radio
How America Listens to Radio (2005)
Electronic Media/Online Video
Myths About Online Video
Foreign Market(s)/Latin America
Guidelines for Publishing in Latin America
Marketing Plans/Planning
40 Creative Marketing Ideas – from the Forty Agency (August 2009)
B2B 2008 Budget Forecast
Small Business Marketing Guide (from Duct Tape Marketing)
Media Planning
Media Neutral Planning and Evaluation
Search Marketing/SEO
Top Search Marketing Trends (2006)
Social Media
The Ultimate Social Media Guide – Vol1 - (2009)
Social Media/Media Monitoring
Online Media Monitoring - from BurrellesLuce (2009)
Monitoring the Social Media Conversation - from Vocus (2009)
Social Media/Twitter
Why People Are Really Using Twitter – a report from Pear Analyitcs (August 2009)
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